Sales techniques

The Sales Process Simplified Into 7 Steps

As salespeople, we have a tendency to complicate things too much. By following these 7 easy steps, you get down to the roots of what selling is all about!

The sales process

1. Be sold on the product yourself. If you don’t, go find another sales job right away with a product you *do* love. You need true conviction to persuade another person into buying it.

2. Make sure you have the right mental attitude. (5 mind hacks to change your mood in minutes).

3. Find a person who are in need of your product (and make sure you are talking to the decision maker).

4. Make this person like, trust and respect you. The easiest way to do this is by establishing rapport and being a good listener.

5. Show and demonstrate your product with a focus on this particular person’s needs.

6. Close.

7. Rinse and repeat.


1 Zach

Really awesome and practical tips!!! I’ve been pondering how to simplify my selling and this post will definatly help.

2 Bert

These 7 points are dead on! Nice checklist to look at when sales are down.

3 Leanne Hoagland-Smith

Your first tip is excellent. More from a process perspective, I would add do not confuse marketing with selling as each have different end results.

Leanne Hoagland-Smith
Author of Be the Red jacket

4 Shannon

We know how to sell, and this post is an excellent reminder! Why re-invent the wheel over and over?

5 Jerson

thank you for posting this. Very informative and helpful for aspiring sales person…


thank you for posting this. Very informative and helpful for aspiring sales person…

7 Geoff Smith

Hey Leanne Hoagland-Smith,

Would you please elaborate a little bit for me on “the different end results” between marketing and selling?

See, I do marketing; but it is technically a sale that I’m making at each house. (They pay for a service and as the marketing rep I give them the product that utilizes the service free of charge.)

Just wondering what the difference is.

Or here. Just please elaborate on your post. It’d be greatly appreciated! 🙂

8 Kesha

I’d like to have a conversation with a closer. (My closing ratio is 85%.)I have a particular question that after 15+ years in the business I’m not able to answer for myself and it’s a little too complex to put in this box. Thanks.

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