Door-to-door sales – tips and techniques
Selling door-to-door is quite different from other sales jobs. Here are some crucial lessons I’ve learned over the years.
Lesson 1 – Visit enough people
In many ways door-to-door sales (and telephone sales) is a numbers game. It doesn’t matter how good you are at selling, if you don’t visit enough people you won’t make enough sales.
If you visit 0 people, you will make 0 sales.
Here is as simple trick to motivate you into knocking on more doors:
On a piece of paper make two separate columns and name them “Spoken to” and “Sales”. Each time you speak to a prospect make a note in the “spoken to” column. If you make a sale, make a note in the “Sales” column too. Some say statistics never lie, but in order to make them reliable you must visit at least 1000 prospects. The greater the number the more reliable it gets.
Helpful stuff: Fear of knocking on doors?.
How can I use this?
Everything is about motivating you to visit more prospects. The more prospects you talk to, the more money you earn. If you make 80 sales from speaking to 1000 prospects, you know that you make a sale for approximately every 12,5 door you knock on.
Lets say you want 20 sales every week. In order to meet your goal you have to visit 250 prospects (12,5 * 20) throughout the week. Knowing this makes all the naysayers you run across much easier.
Having accurate statistics also makes you able to calculate how much you earn from knocking on a single door. If you for example sell alarm systems and earn 100 dollars from each signature, you know that each “hard knock” in-fact makes you 8 dollars!
- Lesson 2: Plan and work you territory right.
- Lesson 3: What to do and say at the door.
- Lesson 4: Product presentation.
Bonus lesson: The single most important piece of advice You’ll ever get.
Leaving a house without a sale? Try the door knob technique.
Last but not least, take a look at how powerful humor can be: